If you are a recent entrepreneur and quite likely from a development
background, I assume you have little experience in creating presentations. I
assume you have little experience also because you have no other reason to be
reading this article. You probably prefer to write thousand lines of code than create
a 10-slider deck. Presentations? That junk is for marketing guys and for those
damn consultants. Right? Hate them as much as you want, they do get paid a lot
precisely for making compelling cases through presentations. Somewhere down the
line, you too will have to either make a pitch to a VC or to a potential
partner. You will also have to don the cap of a presenter in a boardroom
someday.
Now there are two types of presentations. One is where you give a live presentation to the intended audience (like a b-plan) and the other is where you are required
to email (like the specifics of a b-plan).
The first type is simple: Keep the presentation short (not
more than 10 slides) and keep the text font large with only a few words on each
slide. Just follow venture capitalist Guy Kawasaki’s 10-20-30
rule and you’ll be fine i.e., 10 slides, not more than 20 minutes of
presentation, and a minimum of 30 font size. In such meetings, you are actually
the presentation. What you say will matter more than what you add to the
slides. For heaven’s sake, never read from your slides in a live presentation.
Slides here should only act as cues for the next set of passionate blah that
you going to throw at your audience.
The second type i.e. email presentations can be tricky.
There is no voice over so your slides should be self-explanatory but at the
same time they should not be so detailed (or text-heavy) so as to put the CEO
or VC to sleep in his office. The idea is to strike a balance between the two.
The following presentation tips are literally of religious importance to
consultants and they abide by these more than law itself:
Imagine a movie with scenes all
jumbled up. Like a movie, a presentation is simply a story that you are
narrating in a structured way. Every slide is a scene of this story. Every
slide is connected to the previous one. For any entrepreneur the story is: “Our
solution (Product) will help the young generation (The Target Customers) solve
this problem (The Opportunity) at an affordable price (Pricing) and also help
us grow as a company (Return of Investment) in this period of time (Timeframe)”.
Always remember who is going to
read your presentation. Typically, it is a high-level executive or a VC.
Believe me they have no more than 2 minutes to go through your deck on their
iPads. They are not always going to read your entire presentation. It is always
wise to have an Executive Summary (2-3) slides at the beginning that summarizes
the entire deck in plain and simple bullet points that together flow like a
story. It is also a good practice to have a tagline on each slide which
summarizes the entire slide.
While it may feel compelling to
add as much data as possible, you should only put information that is relevant
to the topic at hand. Do not add data to the slide that makes the reader go “Why
are you telling me this?” Every point, sentence, and word should be relevant
and useful for the reader. Dumping data to make the deck thicker will land you
nowhere. Remove all the extra junk or push it to appendix if you are not sure
of its relevance. Limit your data and ensure that your slides do not look
text-heavy. If they wanted to read paragraphs, they would have just asked you
to send a word document.
Like new-gen consumers these days,
CXOs and VCs are also bored easily. They need continuous excitement and
adventure in their lives. Give them a boring black-and-white presentation and they
will move on to the next thing on their calendar in less than two yawns. So add
colors to your presentation. Create graphics. Put headings and text in boxes.
Make arrows to show flows. Put text in bullets. Remove text and add images, wherever
possible. Remove names of your competitors and add logos. You are required to
captivate your audience with visual appeal.
- Consistency in Formatting
Nothing discloses your
inexperience more than a formatting error. Experienced professionals are very
quick in noticing even the minor errors such as font size differences, inconsistent
font type, non-aligned boxes, and even line spacing. It is natural to think
that who will care about a few non-aligned boxes once you disclose your
revolutionary and path-breaking product. They probably won’t care but in most
cases it distracts them. It irritates them. Years of conditioning have made them
like this. Noticing and correcting minor errors have literally become an OCD.
Don’t take a chance. Don’t let a misplaced comma delay your grand scheme of
changing this world.
It goes without saying that your
language should be grammatically correct. In addition, it is wise to also keep your
sentences crisp. Nobody wants to read long sentences and after four lines think
“Why am I doing this?” Keep it short and sweet. Keep it to the point.
Obviously, every presentation can
be made better on a case-to-case basis with a few tweaks here and there but
these were the few points that are always applicable. If you too have great
tips that have worked wonders for you, put them in the comments below. Just
like happiness, knowledge is also not very useful until it is shared.